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Most skincare is built for oilier, trend-driven routines with little grounding in the science of skincare beyond buzzwords. But as our skin changes, whether through climate, stress, postpartum shifts or perimenopause those “universal” formulas stop feeling right. They sit, sting or simply don’t deliver the results we’re chasing.
Jelly Ko fills that gap with refill-forward, functional K-Beauty that comforts on first use and strengthens the skin over time, keeping it healthy and luminous. Our sensorial formulas are developed with dermatology-affiliated labs in Korea and backed by real-world testing. We make skincare feel joyful again.
Anyone dealing with dry, dehydrated, dull or mature skin through postpartum, climate or hormonal changes, including perimenopause.
Derm-affiliated cosmetic chemist development in Korea, sensorial finishes and evidence-led ingredient choices. Our work has been recognized by beauty editors and judging panels alike with multiple Best of Beauty awards from 2023-2025.
Discover our #1 Global Best-Selling Moisturizer. It's a deliciously hydrating drink for your skin made with clinically proven ingredients. Just the recipe for dry, dull, dehydrated and rough skin.
End your nighttime skincare ritual with our Best of Beauty Award-Winning, jelly-textured sleeping mask. Enriched with Ectoin, Panthenol, Niacinamide, Cherry Blossom & more
Glaze your skin like a donut with our antioxidant enriched 2-in-1 Korean essence toner. Perfect for resetting skin post-cleanse and prepping your skin to properly absorb your next layers of skincare.
Get your glaze on with our Best of Beauty-Award winning lip mask. Perfect for dry, flaky lips or to prep your pout for smoother makeup application. Lysine and 9 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen.
Voted "Best K-Beauty Scrub" by Women's Health Magazine, our 4-in-1 formula dissolves oil, dirt and impurities clogging your face, lips and body. And yes, it really does smell like Cinnamon Toast!
Exfoliate, nourish, refresh and glow with our high-powered serum. Made with encapsulated technology, our jelly-textured Retinol Collagen Probiotic Serum not only refines your skin’s texture but also improves signs of aging.
Don't waste a single drop of product with our handy jelly-textured skincare tool. Hygienic, mess free and easy to clean.
One pump of our whip soft, souffle-textured serum is all you need to transform dull, dry, rough, irritated and sensitive skin. Reinforce your barrier & get set for glowing skin!
Created by Korean Beauty expert Lauren Lee, Host of the Korean Beauty Show podcast, Jelly Ko was born from studying over 20,000 real customer skin profiles and seeing a clear pattern: dryness, dull tone, dehydration and sensitivity that traditional formulas weren’t built to address.
Lauren’s own skin journey started with severe cystic acne at a time when skincare wasn’t fun, kind or gentle. Monthly dermatologist visits, stinging products, cracked skin and sterile packaging that screamed “problem” instead of confidence.
Jelly Ko is the antidote to that.
A comfort-first K-Beauty brand that brings joy back to skincare through textures you’ll actually finish, results you can feel and packaging that sparks delight instead of shame.
Every formula is developed in partnership with dermatology-affiliated labs in Korea, combining scientific integrity with sensorial pleasure.
Because when your skin is stressed, your skincare shouldn’t just keep up. It should feel good, look good and be good for you.
Before creating Jelly Ko, we spent nearly a decade inside Korea’s beauty industry, working with some of the country’s biggest brands. From the outside, K-Beauty looked effortless and exciting; constant new launches, endless innovation and viral products that seemed to appear overnight.
But behind the scenes, we saw a pattern: brands chasing short-term trends, formulas being upgraded or discontinued every two years to make room for the "newness" and overflated marketing that promised “universality” while ignoring real skin diversity and long-term use.
For overseas customers, this pace was confusing. Products they loved would vanish. Ingredients changed without warning. And the focus shifted from results to newness.
Jelly Ko was created as an antidote to that cycle: a slower, more intentional kind of Korean skincare. We make formulas built to last, with textures that feel joyful, deliver visible results and earn a permanent place in your routine.
We still believe skincare can be fun, but it should also be dependable. That’s what putting the fun back in functional skincare really means.
Exfoliate, Nourish, Refresh & Glow with the ultimate set. We've created a science-backed solution to Glass Skin that works for skin of every age!
Dewy Skin in 3 Treatment Steps? Yes, it's possible! We're making it even easier for you to get glowing in just 3 steps with 3 of our most-popular products.
Glowy skin that won't break the budget? Try our deliciously hydrating 2-in-1 Essence Toner and Glass Skin cream. Together, they load your skin with all the antioxidants and nutrients your skin needs to glow.
A deliciously hydrating drink for your skin made with clinically proven ingredients. Just the recipe for dry, dull, dehydrated and rough skin.
Not sure which products to choose? We've put together a whole routine for you with all the essentials you'll need to get bouncy, soft jelly skin all year round!
If only the best for your skin will do, then you need our Best of Beauty Award-Winners! Try 2023's "Best Sleep Mask" & 2024's "Best Lip Glaze", as voted by a panel of experts at Prevention Magazine!
A 3-step Korean night routine for dewy, hydrated, glass-like skin. Includes our viral lip mask, best-selling moisturizer and gentle retinol serum, all designed to work while you sleep.
The ultimate set for dry, flaky lips! Gently remove dead skin with our versatile Scrub Foam before hydrating & nourishing lips with our Best of Beauty-Award winning lip mask.
We make multifunctional, texture-first formulas that do more with less. Every product is built to deliver comfort and glow you’ll want to use every day.
Each ingredient has a job. We pair proven actives with silky, feel-good textures so routines stay simple and you actually finish the jar.
Formulas are tested for stability, texture, and makeup compatibility to perform in real life, across seasons and skin shifts.
We’re intentional about what we leave out, too. Everything is cruelty-free, responsibly packaged and designed with refillability in mind.
Our blends combine skin-comforting essentials like squalane, beta glucan, panthenol, and sodium hyaluronate with radiance boosters such as niacinamide, adenosine, ectoin, and birch sap to cushion dryness, restore glow, and support the skin barrier.
We don’t chase trends or unnecessary steps. We build skincare that lasts in your routine and on your shelf.
Take a look at how we formulate.
Keep the glow, ditch the waste. Our refillable Bubble Tea Steam Cream pouch fits perfectly into your original jar with zero mess. Same dreamy formula, now with a lighter footprint. Plus, 1% of every sale goes to 1% for the Planet.
Glazed donut skin in a single step of skincare? Coming right up with our decadent 2-in-1 essence toner.
Already purchased the beautiful original jar of White Truffle Soufflé Serum? Stock up and save with this handy refill of your favourite formula.
Our goal for your skin
Translucent, bouncy, cushion-soft - skin that looks lit-from-within. That’s “jelly skin”: smooth, deeply hydrated and comfortable to the touch.
Hydration is the shortcut to looking fresh at any age. When skin is properly hydrated, it looks smoother and more elastic, softening the appearance of fine lines, texture and old marks while boosting natural radiance.
Our formulas are built to deliver and hold water in the skin, creating a plush, dewy finish that makeup loves. They’re also designed to play nicely with strong actives and prescription routines adding comfort and balance so you can keep the results without the rough edges.
We formulate for dry, dull, dehydrated, peri and mature skin, from your 20s onward and through life changes, always with the same aim: calm, cushioned, luminous “jelly” skin, with fewer steps.
Doing good feels just as good as great skin! We're proud members of 1% for the Planet, which means 1% of every Jelly Ko sale goes straight to supporting environmental causes. Our chosen charities for 2025 are the WWF and Great Barrier Reef Foundation.
On top of that, we're all about keeping it clean and green around the office:
Our products are packaged with the planet in mind too — think recyclable glass jars, recycled paper boxes, soy-based inks, and recyclable spatulas across all our new launches.
See What We're Doing
Our products don’t need to be tested on animals because we test them on humans instead.
We take our cruelty-free stance seriously, so we don’t sell into China (where animal testing is often a condition of sale).
At Jelly Ko, we don't make animals suffer for your beauty.
