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After a decade as K-Beauty distributors, we’d seen it all: the clean-washing, the greenwashing, the soulless rebrands and the constant churn of fleeting trends.
In Korea, products follow a two-year lifecycle, followed by discontinuations or upgrades.
This doesn’t match how people shop overseas, leading to confusion and disappointment for global K-Beauty lovers.
Our customers were sick of it. And so were we. That’s why we set out to create something different: Korean skincare with staying power, personality and purpose.
We wanted to put the science back in beauty—but make it fun.
Our original products were formulated based on extensive sampling, testing & data analyzing the efficacy, ingredients, textures & results best loved by our own customers. Each release since then has been intentional and purposeful.
We don't believe that good skincare has to be boring. Which is why we don't make it. Our products are a feast for the eyes and a treat for the skin.
At Jelly Ko, we're putting the "fun" back in functional skincare.
Discover our #1 Global Best-Selling Moisturizer. It's a deliciously hydrating drink for your skin made with clinically proven ingredients. Just the recipe for dry, dull, dehydrated and rough skin.
End your nighttime skincare ritual with our Best of Beauty Award-Winning, jelly-textured sleeping mask. Enriched with Ectoin, Panthenol, Niacinamide, Cherry Blossom & more
Glaze your skin like a donut with our antioxidant enriched 2-in-1 Korean essence toner. Perfect for resetting skin post-cleanse and prepping your skin to properly absorb your next layers of skincare.
Get your glaze on with our Best of Beauty-Award winning lip mask. Perfect for dry, flaky lips or to prep your pout for smoother makeup application. Lysine and 9 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen.
Voted "Best K-Beauty Scrub" by Women's Health Magazine, our 4-in-1 formula dissolves oil, dirt and impurities clogging your face, lips and body. And yes, it really does smell like Cinnamon Toast!
Exfoliate, nourish, refresh and glow with our high-powered serum. Made with encapsulated technology, our jelly-textured Retinol Collagen Probiotic Serum not only refines your skin’s texture but also improves signs of aging.
Say goodbye to pimples quicker with our fast-acting hydrocolloid pimple patches. These barely-visible, drug-free patches help to absorb a developing blemish or an already-present pimple.
Don't waste a single drop of product with our handy jelly-textured skincare tool. Hygienic, mess free and easy to clean.
Created by Korean Beauty expert Lauren Lee, Host of the Korean Beauty Show podcast, Jelly Ko's collection was created after analysing the skin concerns of more than 20,000 real customers.
Having grown up with severe cystic acne at a time when skincare wasn't sexy, Lauren's childhood memories of taking care of her skin were traumatic.
Monthly visits to the dermatologist, harsh treatments and painful products that dried out the skin until it cracked and bled.
And to top it off, they came in clinical and uninviting packaging that shouted her skin concerns to childhood bullies from the rooftops.
Jelly Ko is the antidote to those early skin care experiences.
Our multi-step formulas shorten the path to better skin by combining clinically proven ingredients with decadent formulas.
Jelly Ko products look good enough to eat, but these tasty treats are just for your skin.
Feed your skin tried-and tested ingredients like Retinol, Collagen, Niacinamide, Sodium Hyaluronate, Squalane, Grape Seed Oil, Vitamin E and Panthenol along with innovative, hard-hitting ingredients like Adenonsine, Ectoin Beta Glucan, and Birch Sap.
Take a look at how we formulate.
Dewy Skin in 3 Treatment Steps? Yes, it's possible! We're making it even easier for you to get glowing in just 3 steps with 3 of our most-popular products.
Exfoliate, Nourish, Refresh & Glow with the ultimate set. We've created a science-backed solution to Glass Skin that works for skin of every age!
Glowy skin that won't break the budget? Try our deliciously hydrating 2-in-1 Essence Toner and Glass Skin cream. Together, they load your skin with all the antioxidants and nutrients your skin needs to glow.
A deliciously hydrating drink for your skin made with clinically proven ingredients. Just the recipe for dry, dull, dehydrated and rough skin.
Not sure which products to choose? We've put together a whole routine for you with all the essentials you'll need to get bouncy, soft jelly skin all year round!
If only the best for your skin will do, then you need our Best of Beauty Award-Winners! Try 2023's "Best Sleep Mask" & 2024's "Best Lip Glaze", as voted by a panel of experts at Prevention Magazine!
The ultimate set for dry, flaky lips! Gently remove dead skin with our versatile Scrub Foam before hydrating & nourishing lips with our Best of Beauty-Award winning lip mask.
Say goodbye to pimples quicker with our fast-acting hydrocolloid pimple patches. These barely-visible, drug-free patches help to absorb a developing blemish or an already-present pimple.
Doing good feels just as good as great skin! We're proud members of 1% for the Planet, which means 1% of every Jelly Ko sale goes straight to supporting environmental causes. Our chosen charities for 2025 are the WWF and Great Barrier Reef Foundation.
On top of that, we're all about keeping it clean and green around the office:
Our products are packaged with the planet in mind too — think recyclable glass jars, recycled paper boxes, soy-based inks, and recyclable spatulas across all our new launches.
See What We're Doing
Translucent and bouncy.
Plump and soft to the touch. Smooth and free from fine lines and spots.
Just like jelly.
The goal of our skincare products is to create smooth, hydrated jelly skin.
Why?
Because hydrated skin is ageless. It softens the appearance of acne scars, while also plumping, firming and diminishing the look of fine lines.
Not only that, our products are perfect for those using strong acids, retinoids and anti-acne prescriptions in their skin care routine.
We formulate for skin of all ages with a focus on correct hydration.
Our products don’t need to be tested on animals because we test them on humans instead.
We take our cruelty-free stance seriously, so we don’t sell into China (where animal testing is often a condition of sale).
At Jelly Ko, we don't make animals suffer for your beauty.
Glazed donut skin in a single step of skincare? Coming right up with our decadent 2-in-1 essence toner.
Keep the glow, ditch the waste. Our refillable Bubble Tea Steam Cream pouch fits perfectly into your original jar with zero mess. Same dreamy formula, now with a lighter footprint. Plus, 1% of every sale goes to 1% for the Planet.
Already purchased the beautiful original jar of White Truffle Soufflé Serum? Stock up and save with this handy refill of your favourite formula.
