We put the "Fun" in functional skincare

After a decade in K-beauty we were sick of seeing the same products over & over again.

The blanding, the greenwashing + the constant cycle of product discontinuations chasing a new trend.

We wanted to put the science back in skincare. But make it fun!

Our products are formulated based on extensive sampling, testing & data analyzing the efficacy, ingredients, textures & results best loved by real K-beauty customers.

We don't believe that good skincare has to be boring. Which is why we don't make it . Our products are a feast for the eyes and a treat for the skin as well.

At Jelly Ko, we're putting the "fun" back in functional skin care.

TREAT YOUR SKIN

Created by Korean Beauty expert Lauren Lee, Host of the Korean Beauty Show podcast, Jelly Ko's collection was created after analysing the skin concerns of more than 20,000 real customers.

Having grown up with severe cystic acne at a time when skincare wasn't sexy, Lauren's childhood memories of taking care of her skin were traumatic.

Monthly visits to the dermatologist, harsh treatments and painful products that dried out the skin until it cracked and bled.

And to top it off, they came in clinical and uninviting packaging that shouted her skin concerns to childhood bullies from the rooftops.

Jelly Ko is the antidote to those early skin care experiences.

Jelly Ko Best of Beauty Award Winners Set

K-BEAUTY FOR ALL

Our multi-step formulas shorten the path to better skin by combining clinically proven ingredients with decadent formulas.

Jelly Ko products look good enough to eat, but these tasty treats are just for your skin.

Feed your skin tried-and tested ingredients like Retinol, Collagen, Niacinamide, Sodium Hyaluronate, Squalane, Grape Seed Oil, Vitamin E and Panthenol along with innovative, hard-hitting ingredients like Adenonsine, Ectoin Beta Glucan, and Birch Sap.

Take a look at how we formulate.

Giving Back 💖

Doing good feels just as good as great skin! We're proud members of 1% for the Planet, which means 1% of every Jelly Ko sale goes straight to supporting environmental causes. Our chosen charities for 2025 are the WWF and Great Barrier Reef Foundation.

On top of that, we're all about keeping it clean and green around the office:

  • We bike, bus, and Zoom to cut down travel emissions
  • We work flexibly and remotely to shrink our office footprint
  • We recycle pretty much everything (yep, even batteries and old lightbulbs)

Our products are packaged with the planet in mind too — think recyclable glass jars, recycled paper boxes, soy-based inks, and recyclable spatulas across all our new launches.

See What We're Doing

JELLY SKIN?

Translucent and bouncy.

Plump and soft to the touch. Smooth and free from fine lines and spots.

Just like jelly.

The goal of our skincare products is to create smooth, hydrated jelly skin.

Why?

Because hydrated skin is ageless. It softens the appearance of acne scars, while also plumping, firming and diminishing the look of fine lines.

Not only that, our products are perfect for those using strong acids, retinoids and anti-acne prescriptions in their skin care routine.

We formulate for skin of all ages with a focus on correct hydration.

100% CRUELTY FREE

Our products don’t need to be tested on animals because we test them on humans instead.

We take our cruelty-free stance seriously, so we don’t sell into China (where animal testing is often a condition of sale).

At Jelly Ko, we don't make animals suffer for your beauty.