Jelly Ko Privacy Policy

Last updated: 25 May 2026

Jelly Ko respects your privacy and is committed to handling your personal information in a clear, careful and transparent way.

This Privacy Policy explains how Jelly Ko collects, uses, stores, discloses and protects personal information when you visit our website, place an order, create an account, subscribe to our emails or SMS messages, use our Korean-style AI Skin Analysis or Skin Quiz, contact us, engage with us on social media, participate in promotions or otherwise interact with us.

This Privacy Policy should be read together with our Terms and Conditions, Shipping Policy, Returns Policy, Subscription Terms and any other policies or notices published on our website from time to time.

By using our website or providing personal information to us, you acknowledge that we will handle your personal information in accordance with this Privacy Policy.

1. Who We Are

References to “Jelly Ko”, “we”, “us” or “our” mean the relevant Jelly Ko business entity involved in operating the website, supplying products, processing orders, providing services, managing customer communications or operating the Jelly Ko brand, including our Australian and Korean operating entities where applicable.

2. Privacy Laws

We aim to handle personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable privacy, spam and consumer protection laws.

Where privacy, marketing, consumer or data protection laws in other countries apply to our interactions with you, we will take reasonable steps to comply with those laws to the extent required.

3. What Is Personal Information?

Personal information means information or an opinion about an identified individual or an individual who is reasonably identifiable.

This may include information such as your name, email address, phone number, billing address, shipping address, order history, account details, payment-related information, customer service communications, skin concerns, product preferences, photos or images submitted through our digital tools, device information, website usage information and marketing preferences.

4. Information We Collect

The types of personal information we collect depend on how you interact with us.

We may collect:

• your name;
• email address;
• phone number;
• billing address;
• shipping address;
• order details and purchase history;
• subscription details, including delivery frequency and selected products;
• account login and profile details;
• customer service enquiries and communications;
• product reviews, survey responses, competition entries and feedback;
• product preferences, skin type, skin concerns, routine preferences and beauty interests;
• images, photographs or skin-related information you submit through our Korean-style AI Skin Analysis, Skin Quiz or other digital tools;
• marketing preferences, including email and SMS consent status;
• fraud prevention, risk screening and payment verification information;
• information about your interactions with our website, emails, advertisements and social media;
• device and technical information, such as IP address, browser type, device type, operating system, referring website, pages viewed, time zone, location information inferred from your IP address, cookie identifiers and similar online identifiers; and
• any other information you choose to provide to us.

We do not intentionally collect more personal information than is reasonably necessary for our business activities.

5. Sensitive Information

Some information you provide to us may be sensitive, depending on the context. This may include information about skin conditions, allergies, sensitivities, health-related concerns or images submitted through our Korean-style AI Skin Analysis or related tools.

We will only collect sensitive information where it is reasonably necessary for our functions or activities and where you have consented, or where otherwise permitted by law.

You should not provide medical information, images or other sensitive information to us unless you are comfortable with us handling it in accordance with this Privacy Policy.

Our products, content and digital tools are not medical services and are not intended to diagnose, treat, cure, mitigate or prevent any disease, medical condition or skin disorder.

6. How We Collect Personal Information

We may collect personal information directly from you when you:

• visit or browse our website;
• place an order;
• create an account;
• join or manage a subscription;
• sign up to receive emails, SMS messages or other marketing communications;
• use our Korean-style AI Skin Analysis, Skin Quiz, routine builder or other digital tools;
• contact customer service;
• submit a product review;
• enter a promotion, giveaway, survey or competition;
• tag us, message us or interact with us on social media;
• click on our advertisements or emails; or
• otherwise provide information to us.

We may also collect personal information automatically through cookies, pixels, tags, analytics tools and similar technologies when you use our website or interact with our emails and advertisements.

We may receive information from third parties, including ecommerce platforms, payment processors, fraud prevention tools, subscription platforms, analytics providers, advertising platforms, email and SMS providers, review platforms, logistics providers and social media platforms.

7. Why We Collect, Use and Disclose Personal Information

We collect, use and disclose personal information for purposes including to:

• operate our website and ecommerce store;
• process, fulfil and deliver orders;
• process payments, refunds and store credits;
• manage accounts, subscriptions, order history and customer profiles;
• provide customer support;
• respond to enquiries, complaints, returns and product issues;
• recommend products, routines or content;
• operate our Korean-style AI Skin Analysis, Skin Quiz, routine builder and other digital tools;
• personalise your shopping experience;
• send transactional messages, such as order confirmations, shipping updates, account notices and subscription reminders;
• send marketing communications where we have consent or are otherwise permitted by law;
• manage promotions, giveaways, surveys, rewards, referral programs and events;
• request or display reviews and feedback;
• improve our products, website, content, customer service, advertising and business operations;
• conduct analytics, reporting, testing and performance measurement;
• show relevant advertising and measure advertising effectiveness;
• prevent, detect and investigate fraud, chargebacks, security incidents, misuse, unlawful activity and breaches of our Terms and Conditions;
• comply with legal, regulatory, tax, accounting, customs, product safety, recall, dispute resolution and record-keeping obligations;
• protect our rights, property, customers, staff, contractors and business; and
• carry out any other purpose disclosed at the time of collection or permitted by law.

8. Orders, Payments and Fraud Prevention

When you place an order, we collect information needed to process and fulfil that order, including your name, contact details, shipping address, billing address, ordered products and payment-related information.

Payments are processed by third-party payment providers. We do not generally store full credit card numbers on our own systems.

We may use fraud screening and risk assessment tools to help detect suspicious transactions, unauthorised payment activity, chargeback risk, misuse of promotions or other potentially unlawful activity.

9. Korean-style AI Skin Analysis, Skin Quiz and Digital Tools

If you use our Korean-style AI Skin Analysis, Skin Quiz, routine builder or other digital tools, we may collect the information you submit, which may include photos, images, skin concerns, skin type, age range, product preferences, routine habits and other information relevant to generating recommendations.

We use this information to provide product recommendations, routine suggestions, educational content, customer support, analytics and service improvements.

These tools are for general informational and product recommendation purposes only. They are not medical devices, diagnostic tools or substitutes for advice from a qualified healthcare professional.

You should not submit images or information through these tools if you do not want us or our service providers to process that information for the purposes described in this Privacy Policy.

Where we use third-party technology providers to operate these tools, personal information may be processed by those providers on our behalf.

10. Email, SMS and Marketing Communications

We may send you marketing communications by email, SMS or other electronic methods where you have consented or where we are otherwise permitted by law.

Marketing communications may include product news, skincare content, offers, promotions, abandoned cart reminders, back-in-stock alerts, subscription-related offers, review requests, event invitations and other Jelly Ko updates.

You can unsubscribe from marketing emails by using the unsubscribe link in the message. You can opt out of SMS marketing by following the instructions in the SMS message, such as replying STOP where available.

We will take reasonable steps to action unsubscribe requests within the timeframe required by law.

Please note that even if you unsubscribe from marketing communications, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, subscription reminders, safety notices, recall notices or responses to customer service enquiries.

We aim to keep marketing content separate from purely transactional messages where required by law.

11. Cookies, Pixels and Similar Technologies

We use cookies, pixels, tags, web beacons, software development kits and similar technologies to operate our website, remember your preferences, understand how customers use our website, personalise content, measure performance, support advertising and improve our services.

These technologies may collect information such as your IP address, device type, browser type, pages viewed, products viewed, links clicked, referring website, shopping cart activity, approximate location, cookie identifiers and interactions with our emails or advertisements.

We may use technologies provided by platforms such as Shopify, Google, Meta, TikTok, Klaviyo and other analytics, advertising, ecommerce and marketing providers.

Some cookies are necessary for the website to function. Others support analytics, personalisation and advertising.

You can usually adjust your browser settings to block or delete cookies. If you disable cookies, some parts of our website may not function properly.

You may also be able to manage advertising preferences through the settings offered by Google, Meta, TikTok and other advertising platforms.

12. Behavioural Advertising and Analytics

We may use analytics and advertising tools to understand website performance, measure advertising effectiveness, create audiences, deliver relevant ads and improve our marketing.

This may involve sharing limited website interaction data, purchase events, email engagement data, hashed contact information or online identifiers with advertising and analytics providers, depending on the tools used and your settings.

We do not sell your personal information in the ordinary sense of selling customer lists for money. However, some privacy laws may treat certain forms of targeted advertising, data sharing or cross-context behavioural advertising as a “sale”, “sharing” or similar regulated activity.

Where required by law, we will provide appropriate notice, consent mechanisms or opt-out options.

13. Who We Share Personal Information With

We may disclose personal information to trusted third parties where reasonably necessary for the purposes described in this Privacy Policy.

These may include:

• ecommerce and website platforms, including Shopify;
• payment processors and fraud prevention providers;
• subscription management providers;
• email, SMS and customer communication platforms;
• shipping, courier, fulfilment, warehouse and logistics providers;
• analytics and advertising providers;
• review, survey, loyalty, referral and customer experience platforms;
• IT, hosting, cloud storage, security and technical support providers;
• professional advisers, including lawyers, accountants, insurers and auditors;
• regulators, law enforcement agencies, courts, customs authorities, tax authorities and other government bodies where required or permitted by law;
• related bodies corporate, business partners, contractors and service providers involved in operating the Jelly Ko brand; and
• any other person or organisation where you have consented or where disclosure is otherwise permitted by law.

We require service providers to handle personal information only for authorised purposes and to take reasonable steps to protect it.

14. Overseas Disclosure and International Service Providers

Jelly Ko operates internationally, including through Australian and Korean business operations, and uses service providers that may store or process information in countries outside Australia.

Your personal information may be disclosed to, stored in or processed by recipients in countries including Australia, South Korea, the United States, Canada, Singapore, Japan, New Zealand, the United Kingdom, countries in the European Economic Area and other locations where our service providers operate.

Examples of overseas recipients may include ecommerce platforms, payment processors, email and SMS platforms, analytics providers, advertising platforms, cloud hosting providers, customer support platforms and logistics providers.

Where we disclose personal information overseas, we will take reasonable steps to ensure the disclosure is consistent with applicable privacy laws.

15. Security of Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These steps may include access controls, password protection, secure payment processing, encryption where appropriate, staff access restrictions, platform security tools, monitoring and working with reputable service providers.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of personal information.

You are responsible for keeping your account login details confidential and for notifying us if you suspect unauthorised access to your account.

16. Retention of Personal Information

We keep personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide products and services, maintain business records, resolve disputes, comply with legal obligations, prevent fraud, manage tax and accounting requirements and enforce our rights.

When personal information is no longer required, we will take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.

17. Accessing and Correcting Your Personal Information

You may request access to the personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us.

We may need to verify your identity before responding. We will respond within a reasonable time and in accordance with applicable law.

There may be circumstances where we are permitted or required to refuse access or correction. If this occurs, we will explain our reasons where reasonable and lawful to do so.

18. Deleting or Restricting Personal Information

You may ask us to delete, de-identify or restrict certain personal information. We will consider your request in accordance with applicable law.

In some cases, we may need to retain information for legal, tax, accounting, fraud prevention, dispute resolution, product safety, recall, customer service or business record purposes.

Deleting certain information may affect our ability to provide services to you, including account access, order history, subscriptions, returns, product recommendations or customer support.

19. Children and Minors

Our website and products are intended for general audiences and are not directed to children.

We do not knowingly collect personal information from children under 13 years of age without appropriate consent. If you believe a child has provided personal information to us without appropriate consent, please contact us so we can take reasonable steps to address the issue.

If you are under 18, you should use our website and provide personal information only with the involvement of a parent or guardian.

20. Social Media and Public Content

If you interact with us on social media, tag us, comment on our posts, send us direct messages or otherwise engage with Jelly Ko through social platforms, we may collect and use information available through those platforms in accordance with this Privacy Policy and the platform’s own terms and privacy settings.

Information you post publicly may be visible to other users of that platform. You should avoid posting personal information publicly if you do not want it to be seen by others.

If we wish to use your social media content in our own marketing, we may seek permission where appropriate. Use of customer content may also be governed by our Terms and Conditions or any campaign-specific terms.

21. Promotions, Competitions and Surveys

If you participate in a promotion, giveaway, competition, event, questionnaire or survey, we may collect information needed to administer the activity, communicate with participants, verify eligibility, deliver prizes, publish results where applicable and comply with legal obligations.

Additional terms may apply to specific promotions or competitions.

22. Anonymity and Pseudonymity

Where practical, you may interact with us anonymously or using a pseudonym, for example when browsing our website.

However, we may need your personal information to provide certain services, such as processing orders, delivering products, managing subscriptions, responding to enquiries, processing returns or complying with legal obligations.

23. Privacy Complaints

If you have a question or complaint about how we handle personal information, please contact us.

We will take privacy complaints seriously and aim to respond within a reasonable time.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, service providers, legal obligations or privacy practices.

The updated Privacy Policy will be posted on our website with the updated date. Your continued use of the website after an updated Privacy Policy is posted indicates that you acknowledge the updated policy.

25. Contact Us

If you have any questions, requests or complaints about this Privacy Policy or how Jelly Ko handles personal information, please contact us.