In my time in the beauty industry, I have seen countless clients experience the unwanted side-effects of 'active' skincare, including over-exfoliation and skin damage.

Our products are the antidote to this. Instead of harsh actives, we formulate to nourish, hydrate, plump, restore and boost the skin with scientifically proven ingredients.

Our entire collection is made in Korea and backed by decades of K-Beauty science and innovation

I came to Korean beauty after a long battle with cystic acne in my teens. My attempts to treat it drained my bank account, ruined my relationship with my skin and left me feeling embarrassed about the skincare products I had to use.   

This all changed when I moved to Korea in 2011 for the final semester of my law degree.  

I stumbled across Korean beauty products and it is no exaggeration to say that they changed my life. 

Jelly Ko Founder

Since then, I have lived and breathed all things K-Beauty - as a store owner, brand founder and regulatory consultant. 

In the early 2010s, I set up Australia's first online K-Beauty store. In 2016, I moved back to Seoul and became the 7th Australian to be registered as a Foreign Legal Consultant in Korea.

In 2018, I decided to go "all in" on my K-Beauty business. Since then, I have worked with the best in the industry in Korea, from manufacturers, to cosmetic chemists, packaging companies, designers and distributors. 

I also learnt the Korean language to enable me to work and live in Korea. 

In 2020, after almost a decade in the industry, I launched Jelly Ko. Our skincare collection guarantees the results that Korean beauty is world-famous for, without the confusion of multi-step routines. Instead, all of our products are multi-functional, simple and intuitive to use. 

I never want anyone to have the experience I did with acne as a teenager. For me, skincare was a chore and something I "had" to do because I had bad skin. With this collection, I wanted to put the "fun" back in functional skincare. We make beautifully designed products at affordable prices that you’ll look forward to using in your skincare routine.


Lauren X